Twelve Years of Refining What Matters Most.
Passing Down What Nature Created. Thoughtfully Enhanced.
Premium handcrafted beef jerky, made in Jerusalem with real ingredients, patient craftsmanship, and bold, full-bodied flavor.
REAL INGREDIENTS
PREMIUM BEEF
CRAFTED TEXTURE
Savory, Semi-Sweet, or Glazed?
Choose your palate and find your perfect bite.
01· SAVORY
Savory & Sugar Free
Pure, savory flavors with no added sugar, let the beef do the talking.
02· BALANCED
Balanced & Semi-Sweet
A perfect balance of savory and subtle sweetness in every bite.
03 ·GLAZED
Bold & Glazed
Rich, full-bodied flavor with a distinctive glaze that keeps you coming back.
ARTISANALLY MADE, THOUGHTFULLY CRAFTED
What's in every bite?
Premium Glatt-Kosher Beef. Real Ingredients. A Satisfying chew, made to savor.
Premium Beef
A rich, Protein-forward bite.
Real Ingredients
Seasoned with ingredients chosen for each recipe
Crafted Texture
A satisfying chew made to Savor
From a Craving to a Craft
What began as a craving for beef jerky quickly became a quest to create the perfect bite. After years of trials and setbacks—and after processing thousands of kilograms of meat—I’m finally proud to introduce Beef Up!—a gourmet beef snack.
BEEF UP IS PART OF LIFE'S MOMENTS
Good jerky goes places.
From the Swiss Alps to the moments closer to home, Beef Up! is made to come along.
OUR APPROACH
Real Ingredients. No bottled sauces.
We refine every recipe for rich flavors and a satisfying bite—so the beef stays the star.
