Firstly, thank you for trying our delicious brand of beef jerky, and if you haven’t already, you really should!

Hi, we call ourselves Beef Up! and this our story.

What started years ago as a personal love for eating jerky and the impossible task of buying it in Israel, quickly became a desire to close a little gap for the Anglo-American community.

We thought to ourselves, hey, if we love beef jerky so much and can’t get any, surely, there must be more people like us! So, we started making it, all the time, more and more, and haven’t stopped since.

So, after endless requests throughout the years, we’ve finally decided to expand our operation and make our delicious jerky available to everyone.

While we might be new in the public scene, we are no strangers to beef jerky. We have been developing and perfecting our own recipes since 2015.

We offer a complete line of delicious flavors, making it easy for everyone to claim their favorite, including healthy options that support Keto-Friendly and Gluten Free diets.

We hope you enjoy eating our beef jerky as much as we love making it for you. It’s a really tasty treat and a fun eating experience that the whole family can enjoy.

So, the next time you’re feeling hungry on the go, and need to refuel, or just in the mood of a healthy snacking alternative that’s perfect for any occasion, reach for a bag of your favorite brand of beef jerky.